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When libraries grow, so do the communities they serve.
At Growing Libraries, we’ve developed a unique platform to help public libraries raise brand awareness within their communities and grow cardholder numbers through targeted, smarter outreach — using data to turn insights into lasting connections.
There has never been a better time for the community to come out in support of their local libraries.
Brief Overview
Powerful Insights
Our Community Insight™ platform lets you analyze your community demographics - exploring their profiles and interests and comparing your existing customers to your potential customers - identifying and targeting those non-cardholding households.
Data-Driven Outreach
Use advanced data analytics to identify households by profile and interest. With our Growth Programs™, growing libraries can deliver personalized messages via postcards or emails that increase visibility and inspire new memberships.
Purpose Built Solution
Far more than demographic analytics - it's a complete solution designed solely to grow membership for public libraries. It integrates with your ILS, offers a full suite of community analytics, actionable data, cost-effective distribution channels, and dashboards to monitor progress.
On average, U.S. public libraries reach about 49%* of their communities. Growing Libraries is committed to helping libraries reach more people, enabling them to provide vital services that support both the library and its patrons. Our Community-First approach helps libraries align their services with community needs instead of simply promoting offerings. Through accurate demographic data, libraries gain deeper understanding of local behaviors and interests. This insight helps identify new community segments, expand outreach, and optimize messaging using our Growth Programs™, ultimately increasing engagement and cardholder acquisition. *(PLS 2022 data)
Benefits of the Solution
Fully Integrated Data
Our CI-Sync™ tool connects the Community Insight™ platform with your ILS and community data sources in real-time, ensuring up-to-date insights and results for growing libraries.
High Quality Data
We prioritize data accuracy, compliance, and security — providing verified and privacy-compliant data for confident outreach.
Easy to Use
The Growing Libraries platform is designed for ease of use, allowing libraries to visualize data with maps, charts, and interactive dashboards that track progress in real-time.
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Works for all Libraries
Taking data from any ILS, the Growing Libraries platform supports libraries of all sizes, from small independent ones to large systems, and from individual consortium members to entire library consortia. Our pricing is designed to fit any library budget.
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Test and Measure
The Growing Libraries platform has been designed to give you full control over your outreach, allowing you to conduct targeted campaigns, test messaging, track progress, measure impact and make adjustments if necessary, all the while being in control of your budgets.
Highly Sustainable
We’re committed to sustainability. All direct mail sent via the Growing Libraries platform is 100% carbon neutral from production to delivery — helping our library partners meet their environmental goals.
Our Partners
Growing Libraries love collaborations and working with partners. We believe that working well with others is always the best approach and leads to better outcomes.
Library Organizations
We are proud members of the greater library community and support the work they do to promote libraries and all that they stand for.
Technology Partners
The Growing Libraries solutions integrate with a range of ILS and Data Platforms.
CI-Sync™ is our real-time connector that automates data management and connects our platform to your ILS and community data sources.
Data Partners
Data is crucial to our work, so we carefully choose our partners, collaborating with top data providers. Growing Libraries are also registered with the necessary State Data Broker registers.
