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Growing Libraries. So much more
than a tagline. It’s all we do.
We care deeply about public libraries and founded our business to help them engage their communities, share the library-love and increase cardholder numbers. Our leadership team has decades of experience of library workflows, software, and marketing and believe our partner-first approach will develop genuinely useful, market-leading solutions that public libraries love.
Our Mission & Vision
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Mission
Our mission is laser-focused: help public libraries raise awareness of the library within its community and grow their cardholder numbers. We do this by leveraging the same proven strategies and tactics employed in other sectors.
Our Community Insight™ platform helps libraries profile their community, segment and identify their non-cardholder target audiences using sophisticated data analytics and our Growth Programs™ help them connect with the relevant messages about all the great things they can do at the library and encourage them to become members.
Vision
We believe public libraries are the heart of every thriving community. They are more than buildings filled with books—they are safe spaces where neighbors connect, where children discover the joy of reading, where job seekers find resources, and where people of all backgrounds come to learn, grow, and belong. In a time when division, inequality, and disconnection threaten our social fabric, libraries remain one of the few truly public places that welcome everyone. Our vision is to champion public libraries as essential community lifelines—spaces that foster opportunity, inclusion, creativity, and hope for all.
Our Leadership
Our team combines creativity, entrepreneurial spirit, and technical expertise to solve real-world problems. We are passionate about libraries and marketing, and we pride ourselves on doing things right and delighting our library partners.
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Ian Downie, CEO
Ian has a strong track record of building and growing library software organizations. Most recently, he was co-founder and CEO of Patron Point, the leading marketing automation solution used by public libraries around the world, which was acquired by Springshare in 2023. Prior to that, he was a co-founder at collectionHQ, where he oversaw the sales, marketing and international growth of the business prior to its acquisition by Baker & Taylor in 2011.
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Alan Gibson, CTO
Alan has extensive experience leading large software teams to develop complex solutions in various industries. Recently, he served as CTO at Patron Point, where he defined and executed the technology strategy, and managed product development and data capabilities. Before that, he spent over 10 years leading product development at collectionHQ. As CTO, Alan oversees our technology strategy, product development, and manages our technical and data partnerships.
Our Partners
We love collaborations and working with partners. We believe that working well with others is always the best approach and leads to better outcomes.
Library Organizations
We are proud members of the greater library community and support the work they do to promote libraries and all that they stand for.
Technology Partners
Our solutions integrate with a range of ILS and Data Platforms. CI-Sync™ is our real-time connector that automates data management and connects our platform to your ILS and community data sources.
Data Partners
Data is crucial to our work, so we carefully choose our partners, collaborating with top data providers. We are registered with the necessary State Data Broker registers.
