Growing Libraries in the News.

PRESS RELEASE

Contact Information

Growing Libraries, LLC
Ian Downie, CEO
media@growinglibraries.com

FOR IMMEDIATE RELEASE

Growing Libraries and ReThinking Libraries announce a partnership to help libraries better serve their communities.

Dover, DE – September 18, 2025 – Growing Libraries and ReThinking Libraries have announced a partnership that will supercharge strategic planning for libraries, enabling them to reach more community members and connect them with library services.

Rob Cullin, Managing Principal at ReThinking Libraries, shared his excitement about the collaboration: “Growing Libraries is providing a new level of tools to gain insight into communities that will help us and our library clients better target and craft their strategies to reach and serve their community. These tools create new ways to find and reach those community members, especially new residents and non-users who are so hard to engage”, said Cullin.

He added,” In addition to providing expanded opportunities for new clients, previous clients looking to more deeply engage their communities can reach out to us to take advantage of a special promotion we have available. The offer includes a small amount of analysis service from us paired with waived implementation fees from Growing Libraries, which will get libraries started with using these tools and provide a strategic basis for their implementation and an understanding of the results the library should expect from their use.”

Ian Downie, Founder and CEO at Growing Libraries, commented, "Our platform has been developed in response to a clear need: libraries aspire to engage their communities and grow their cardholder numbers, but lack the right tools to do so effectively. Our platform was designed to change that—providing not just data, but a comprehensive toolset that enables meaningful action, measures engagement, and supports sustainable growth."

Having launched at the ALA Annual Conference 2025 in Philadelphia in June, Growing Libraries is sponsoring the Library Marketing and Communications Conference in St Louis, MO, in November.

Growing Libraries is also hosting a free webinar with our partner, Data Axle, on September 25th

About Growing Libraries
Growing Libraries™ helps public libraries expand their reach and impact by increasing cardholder registrations. We believe that when libraries grow, so do the communities they serve.

Our innovative SaaS platform empowers libraries to create data-driven outreach campaigns that grow their membership.

Our Community Insight™ tools provide powerful demographic insights into the community, identifying and segmenting non-cardholding households, enabling high-precision targeting to drive cardholder growth. Using our Growth Programs™, libraries can engage these households with personalized and optimized outreach messaging via email or direct mail campaigns and track progress within the platform. Our CI-Sync™ connector integrates seamlessly with both the library’s ILS and our community data sources, allowing real-time updates of the platform.

For more information, please visit https://growinglibraries.com

About ReThinking Libraries
ReThinking Libraries is passionate about understanding what it takes to be a successful and thriving future-ready library. As a national library consulting firm working with small rural libraries, large urban facilities, and everything in between, we help our clients engage their communities, envision the possibilities, and evolve to meet their needs for years to come. For over 20 years, the RTL team has been involved in numerous facilities projects, strategic plans, building programs, feasibility studies, community assessments, technology assessments, and other consulting work with hundreds of libraries across the United States.
ReThinking Libraries is NOT receiving any commissions or portion of the fees that Growing Libraries charges for their products. The only considerations being provided are direct to past, current, and future RTL clients in the form of waived implementation fees from Growing Libraries.

For more information, please visit www.rethinkinglibraries.org

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