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The Growing Library

A free, five-part video training series designed to help public libraries better understand who they serve, identify who they are not reaching, and develop measurable strategies for community growth.

Each video combines practical guidance, examples and exercises that library teams can apply within their own communities.

There is a short, multiple choice quiz following the videos and a tutorial certificate is available for those who complete the series.

Niche_Academy

Each video is around 10 minutes long. Each topic builds on the previous one so the series should be watched in order.

You can access the video series on Niche Academy.

1a

Establish a reliable baseline and understand the difference between patron records in your ILS and genuine community reach.

Part 2

Identify the households, neighborhoods and audiences the library is not currently reaching.

Part 3

Identify priority audiences and the greatest opportunities for growth.

Part 4

Develop relevant messaging and outreach for specific community audiences.

Part 5

Measure results, learn what works and make community growth part of ongoing library strategy.