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When libraries grow, so do the communities they serve.
We have developed a unique platform to help public libraries raise brand awareness in the community and grow cardholder numbers through targeted, smarter outreach - using data to turn insights into connections.
There has never been a better time for the community to come out in support of their local libraries.
Brief Overview
Powerful Insights
Our Community Insight™ platform lets you analyze your community demographics - exploring their profiles and interests and comparing your existing customers to your potential customers - identifying and targeting those non-cardholding households.
Data-Driven Outreach
Use the data to identify households with specific profiles and interests. Our Growth Programs™ allow you to reach these households precisely through postcards or emails, delivering highly relevant messages that increase library awareness and encourage membership.
Purpose Built Solution
Far more than demographic analytics - it's a complete solution designed solely to grow membership for public libraries. It integrates with your ILS, offers a full suite of community analytics, actionable data, cost-effective distribution channels, and dashboards to monitor progress.
On average, US public libraries reach about 49%* of their community. We are committed to helping libraries connect with more people, allowing them to offer a variety of services that benefit both the library and the community. We encourage libraries to adopt a Community-First approach, focusing on aligning their services with community interests rather than just promoting their offerings. By providing demographic data, we help libraries better understand their community's profiles and behaviors. This enables libraries to discover and engage new community segments, broaden their reach, and use our Growth Programs™ to customize their marketing messages, leading to higher engagement and conversion rates. *(PLS 2022 data)
Benefits of the Solution
Fully Integrated Data
Our CI-Sync™ tool links the Community Insight™ platform to your ILS and community data sources in real-time, ensuring you always have the latest data and results.
High Quality Data
We ensure that our data is not just extensive, up-to-date, secure, verified and accurate - we ensure data integrity and prioritize compliance with data privacy regulations.
Easy to Use
The platform has been designed with ease of use in mind. Data can be visualized through maps, charts, and graphs with interactive dashboards to check on your progress in real-time.
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Works for all Libraries
Taking data from any ILS, the Community Insight™ platform supports libraries of all sizes, from small independent ones to large systems, and from individual consortium members to entire library consortia. Our pricing is designed to fit any library budget.
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Test and Measure
The platform has been designed to give you full control over your outreach, allowing you to conduct targeted campaigns, test messaging, track progress, measure impact and make adjustments if necessary, all the while being in control of your budgets.
Highly Sustainable
We're committed to sustainability and all direct mail sent through our platform is 100% carbon neutral across its entire lifecycle, from raw materials to ultimate disposal, helping our customers and partners meet their sustainability goals.
Our Partners
We love collaborations and working with partners. We believe that working well with others is always the best approach and leads to better outcomes.
Library Organizations
We are proud members of the greater library community and support the work they do to promote libraries and all that they stand for.
Technology Partners
Our solutions integrate with a range of ILS and Data Platforms.
CI-Sync™ is our real-time connector that automates data management and connects our platform to your ILS and community data sources.
Data Partners
Data is crucial to our work, so we carefully choose our partners, collaborating with top data providers. We are also registered with the necessary State Data Broker registers.
