PRESS RELEASE
Contact Information
Growing Libraries, LLC
Ian Downie, CEO
media@growinglibraries.com
FOR IMMEDIATE RELEASE
Growing Libraries Launches Free Video Training Series on Community-Led Library Marketing.
Dover, DE — October 6, 2026 — Growing Libraries has launched The Growing Library, a free, five-part video training series designed to help public libraries better understand who they serve, identify who they are not reaching, and develop measurable strategies for community growth.
Available on Niche Academy, the series takes libraries through a community-growth framework:
1. Know Your True Community Reach — Establish a reliable baseline and understand the difference between patron records in your ILS and genuine community reach.
2. Understand the Community Beyond Your Cardholders — Identify the households, neighborhoods and audiences the library is not currently reaching.
3. Choose the Right Audiences and Opportunities — Identify priority audiences and the greatest opportunities for growth.
4. Create Outreach That Inspires Action — Develop relevant messaging and outreach for specific community audiences.
5. Measure, Learn and Build a Culture of Growth — Measure results, learn what works and make community growth part of ongoing library strategy.
Each video combines practical guidance, examples and exercises that library teams can apply within their own communities.
“The Growing Library is designed to help libraries move beyond simply asking how many people have a library card,” said Ian Downie, Founder and CEO of Growing Libraries. “The more useful questions are: What does our community look like? Who are we actually reaching? Who are we not reaching? Where are the gaps? And what can we practically do about them?”
The complete series is available free of charge to public library professionals and can be accessed from
growinglibraries.com/the_growing_library
About Growing Libraries
Growing Libraries™ helps public libraries better understand, reach and grow the communities they serve through community intelligence, demographic insights and targeted outreach.
Our Community Insight™ tools provide powerful demographic insights into the community, identifying and segmenting non-cardholding households, enabling high-precision targeting to drive cardholder growth. Using our Growth Programs™, libraries can engage these households with personalized and optimized outreach messaging via email or direct mail campaigns and track progress within the platform. Our CI-Sync™ connector integrates seamlessly with both the library’s ILS and our community data sources, allowing real-time updates of the platform.
For more information, please visit https://growinglibraries.com
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